Shot by photographer David LaChapelle, the fall-holiday ads feature dancers jumping around Southern California in Happy Socks... and basically nothing else. The cheeky tone (and brightly-printed, lust-worthy socks ) are just what we've come to expect from Happy Socks. Even better? LaChapelle shot a short film, a quirky take on iconic dance film "The Red Shoes," to go along with the print campaign. (That won't be released until Oct. 31, though.)
Swedish socks manufacturer and retailer Happy Socks , known for its wildly colorful and carefree designs, has partnered with Swedish native Felix Kjellberg — better known as YouTube ’s most-subscribed creator, PewDiePie — on a limited-edition sock range.
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